Everyone agrees: this has been the worst honey seasons across Turkey in 10 years. Where hives should be yielding 20-60 kilos of honey, many are yielding a mere five. This is not from major bee losses, diseases, or an increase in cell phone waves. These production struggles are from climate change. Too much rain, or not enough, have cut seasons short, dried up flowers, and dampened productivity.
As a result of the prevailing honey woes and the increasingly volatile seasons, I have taken to the hills (and two ends of Turkey’s seas) to do my research. Before I enter business with 10,000 + hypersensitive Caucasian women (i.e. kafkas bees), I want to learn everything there is to learn. And oh yea, and I have decided I want to write a book.
Writing a book somehow makes sense. I could raise the profile of Turkish honey, as well as increase awareness about the environmental issues, culture, history, diversity, politics, and stories of the local people – all through the lens of honey and bees. Shedding light on this incredible region will also help the Balyolu venture and the bees-honey-women-development cause. For at the heart of great marketing lies an incredible story. And I can tell you this, that story is here.
Here is the sneak peek of what is to come: