Monthly Archives: April 2012

Building the Balyolu: What the World’s First Honey Road Looks Like…


We are building balyolu, the world’s very first honey road, right here in rural northeastern Turkey… have you been wondering what an average day looks like? Check it out!

The Honey Games: Part 1


Armed with shields of Honey Comb, let the Honey Games begin! (and may the honey be forever in your flavor).

It’s five degrees on April 4th in Kars, and I am about to officially enter the “Honey Games,” a term I use for the honey wars being currently waged in Turkey. Thus far, I have been a small player, dragged into honey laundering schemes on the Georgian border in a smokey dark late night bar (where I tactfully found a way to say no, and get out). I’ve been asked to give my seal of approval on honey that I know is not only fake, but probably infused with counterfeit drugs and supplies smuggled in from Iran. Once again, I found a way to quietly remove myself, maintaining my reputation without harming someone’s pride. Read the rest of this entry

Is there a Trick to Kickstarter? What we Learned in 30 days


My Bees-ness tips... (yes I did this sketch ;) )!

Lately, I have gotten a lot of inquiries about Kickstarter. What is the trick? Is there a strategy? What have I learned in those nerve-wracking cliffhanging 30 days that I can share with others to help THEM achieve their goals? I have thought about this for a month, long and hard. I have thought about our mistakes, what we learned, what we did, what we still need to get done. I was tempted to write a post that describes how valuable a good video is, how to assess the different crowd sourcing platforms to see which one is best for you, how to calculate costs around your campaign and what you should aim for as a goal amount, how to run a viral media campaign. Read the rest of this entry

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